Why asking women to ‘end mummy wars’ is flawed

Why asking women to 'end mummy wars' is flawed thumbnail

Last year US baby formula company Similac gave mothers a patronising lesson about playing nice.

Its “Mother ‘Hood” video depicted the worst and most divisive stereotypes of mothers — and then scolded us all for not behaving as sisters.

The video went viral with over eight million views and even made it to Australian mass and social media.

But while it did absolutely nothing to reduce mother judgement, it must have moved a lot of product because now Similac is back with another faux Public Service Announcement to tell mothers to stop being a bunch of bitches.

Read more on Daily Life

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