There’s no shortage of inspirational videos challenging the social limitations placed on girls. The Always #LikeAGirl – Unstoppable video has been viewed over 38 million times. ANZ partnered with Jane Campion to make an ad campaign calling for an #equalfuture for girls.
Two weeks ago Upworthy posted a similar video asking young children to draw pictures of fire fighters, fighter pilots and doctors. Bearing out research that suggests gender stereotypes are developed between the ages of five and seven years old, there were sixty-one pictures featuring men in these professions. Just five children drew pictures of women in these occupations.
The video, which has now been viewed over 12 million times as part of the #redrawthebalance campaign, concludes with a female doctor, pilot and fire fighter entering the classroom to demonstrate that girls can indeed do whatever they want.
It’s another “Go Girl” moment to fight against a culture that systematically limits girls’ ambitions, self-worth and potential. And, except for extreme conservatives who long for the good old days when women knew their place, the response to these videos is overwhelmingly positive.
But are these videos actually contributing to the very problems they are trying to solve?