I used to think unqualified celebrities who dished out dietary advice were a bit of a joke. If their fans wanted to spend half their income on organic, sun-ripened, goji berry-infused beef marrow in the hope of replicating the diet of cave people — who had a life expectancy of thirty — then good luck to them.
But when Pete Evans decided to expand his target market to include babies and children, things became unfunny very quickly.
His controversial paleo cookbook Bubba Yum Yum: The Paleo Way For New Mums, Babies and Toddlers has reportedly been withheld from publication because of a potentially lethal recipe for baby formula made from liver and bone broth. The brew apparently contains more than ten times the safe maximum daily intake of vitamin A for babies and inadvisable levels of other nutrients.
“[T]here’s a very real possibility that a baby may die if this book goes ahead,” Professor Heather Yeatman, president of the Public Health Association of Australia, told The Australian Women’s Weekly.
Despite this, Pete Evans took the stage at a paleo event at Melbourne Town Hall on Saturday to spruik his baby formula.
I’d like to think that most people are smart enough to know that feeding their infant Evans’ formula is a bad idea. Yet there are other food trends for babies and children that are potentially unsafe but may fly under the radar because they appear less radical.