Chicks Do The Ironing While Blokes Knock Back A Beer

And the winner of last week’s Social Marketing Moronathon is the marketing geniuses at Carlton United Breweries (CUB) who came up with a Carlton Draught promotion called ‘Laundry Nights’.

The promotion — and this is where the genius bit comes in — offers patrons of participating pubs a free ironing service in exchange for purchasing beer.

Get it? Get it? Chicks do the ironing while blokes sit down and knock back a coldie or four.

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