And the winner of last week’s Social Marketing Moronathon is the marketing geniuses at Carlton United Breweries (CUB) who came up with a Carlton Draught promotion called ‘Laundry Nights’.
The promotion — and this is where the genius bit comes in — offers patrons of participating pubs a free ironing service in exchange for purchasing beer.
Get it? Get it? Chicks do the ironing while blokes sit down and knock back a coldie or four.