After being crowned word of the year in 2013, it was only a matter of time until ‘selfie’ became a business opportunity.
According to a survey conducted by the American Academy of Facial Plastic and Reconstructive Surgery, selfies are behind a boom in young people (well, young people in the United States anyway) seeking plastic surgery.
The survey, among a ‘select group of the organization’s 2,700 members’ found that the desire to look hot in a selfie has been great for business.
One in three facial plastic surgeons surveyed said that self-awareness due to social media had led to an increase in requests for procedures. People’s use of photo sharing platforms contributed to a 10 per cent increase in nose jobs in 2013 as compared to 2012.
And it’s not just noses that are being surgically enhanced for the sake of Instagram. There was also a 7 per cent increase in hair transplants and a 6 per cent increase in requests for eyelid surgery in 2013 compared with the previous year.
President of the American Academy of Facial Plastic and Reconstructive Surgery Edward Farrior, said “Social platforms like Instagram, Snapchat and the iPhone app Selfie.im, which are solely image based, force patients to hold a microscope up to their own image and often look at it with a more self-critical eye than ever before.”