It’s hard not to laugh at Jenny Craig’s latest attempt to convince us to buy its products.
In the past week, as foreshadowed in the Sydney Morning Herald’s PS column last month, the weight loss giant has launched an advertising campaign featuring Dame Edna.
But on this occasion it’s not the comic genius of Barry Humphries that is so hilarious. The joke is on Jenny.
After a succession of PR disasters with its female celebrity weight loss ambassadors, it seems the Jenny Craig company – owned by Nestle´, the same company that makes Kit Kats, Life Savers, and Drumstick ice creams – has taken a break from using women to promote its brand and has resorted to using a man pretending to be a woman.